Role of Tourist Perceived Safety in Destination Choice: A Mediation-Moderation Analysis
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The present study examines the link between tourist perceived safety (PS) and tourist destination choice. Particularly, the mediator effect of tourist trust and the moderation effect of psychological ownership between tourist trust and tourist’s destination choice has been investigated. The cluster sampling technique has been used for data collection through a self-administered questionnaire. Overall (380) questionnaires were utilized to examine the dataset. Furthermore, this research uses PLS-SEM to examine the data. The results reveal that the direct effect of the safety of facility and equipment elements, PS of the social environment, psychological ownership, and tourist trust is positive and significant in tourist destination choice. However, the direct effects of the PS of human elements and the PS of natural environment elements are insignificant tourist destination choices. Notably, the indirect effect of tourist trust as mediator findings demonstrate that the PS of management elements, PS of the social environment, and PS of facility and equipment essentials with tourist destination choice are significant. Interestingly, the current research results confirm the moderating effect of psychological ownership in tourist destination choice
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