Frequency: Annual  

ISSN: 3006-7014

ISSN(Online): 3006-7014



International Journal of Contemporary Business Literature (IJCBL) is a peer-reviewed refereed journal aiming at engaging academicians as well as practitioners. All papers will be subject to a minimum of double-blind refereeing. The IJCBL will publish theoretical and empirical research papers spanning all the major research fields in business management annually. The journal will welcome robust evidence-based empirical studies and results-focused case studies that share research in product development and illuminate best practices. The IJCBL aims to give an interdisciplinary view of business management with respect to contemporary literature. IJCBL is working under the corporation of ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED that is registered under Section 16 of the Companies Act, 2017 (XIX of 2017), Pakistan. IJCBL is committed to promoting excellence in research, and to advancing the frontiers of knowledge in digital era of business revolution and related fields. Scope of the journal is grounded on the digital revolution of business management.





Frequency: Annual


Access and Copyright: Creative Commons Attribution Non-Commercial 4.0 International License




IJCBL invites authors to submit original research articles, literature reviews, and conceptual papers relevant to contemporary business literature. Submissions must adhere to the journal's formatting guidelines and be submitted electronically through the journal's online submission system. Authors should ensure that their submissions comply with ethical standards and originality requirements. The submission process through OJS should be completed. However, following are the guidelines for authors.

  1. Papers should be written in English and submitted in electronic form via the journal's submission system.
  2. All submissions should follow the journal's formatting guidelines, including font size, margins, and citation style.
  3. The paper should include a title, abstract, keywords, introduction, literature review, methodology, results, discussion, and conclusion.
  4. The paper should be original and not published elsewhere.
  5. Authors should disclose any conflicts of interest or funding sources that could affect the integrity or objectivity of the research.
  6. Papers should be thoroughly proofread and edited for clarity, coherence, and correctness.
  7. The journal encourages interdisciplinary and empirical research, as well as theoretical or conceptual papers that contribute to the advancement of knowledge in the field of business management.
  8. All authors should be listed on the paper and have contributed to the research in a significant way.
  9. The journal may consider co-authorship of multiple authors under certain conditions.
  10. The paper should include appropriate citations to other relevant research in the field.
  11. Authors should adhere to ethical guidelines for research, including obtaining informed consent from human subjects and using appropriate research methods.
  12. Papers should not include offensive or discriminatory language or content.
  13. The paper should clearly state its objectives, research questions, and hypotheses (if any).
  14. Authors should report their data and findings accurately and transparently and include relevant statistical analyses.
  15. Papers should include implications or recommendations for practice or future research, where applicable.
  16. The journal encourages the use of tables, graphs, and figures to illustrate data and findings.
  17. Tables and figures should be numbered and labelled with clear and concise captions.
  18. The paper should include a list of references cited in the text and adhere to the journal's citation style guidelines.
  19. Authors should ensure that their paper is not under review by another journal or publication while under review by this journal.
  20. Papers should not be plagiarized or include previously published material without proper attribution.
  21. The journal encourages authors to provide supplementary material (e.g., data, code, or appendices) to support their research.
  22. Supplementary material should be clearly labelled and referenced in the main text.
  23. Papers should be between 5,000 and 10,000 words, including references and appendices.
  24. The paper should be submitted with a cover letter that includes a statement of originality and an explanation of the significance of the research.
  25. The journal may use plagiarism detection software to screen submissions for originality.
  26. The paper should follow the guidelines for figures, tables, and images.
  27. The paper should include an acknowledgment section for anyone who has contributed to the research or manuscript.
  28. The journal may ask authors to revise and resubmit their manuscript for further review or clarification.
  29. Authors should ensure that their paper meets the ethical requirements for publication and abide by the ethical policies of the journal.
  30. Authors should respond to reviewers' comments in a constructive and timely manner and revise their manuscripts accordingly.


All manuscripts submitted to the journal are subject to a rigorous and transparent peer review process, which involves at least two independent reviewers who are experts in the relevant field. The review process is double-blind, meaning that the reviewers do not know the identity of the authors, and the authors do not know the identity of the reviewers.

The review process is designed to ensure that all published articles meet high standards of quality, relevance, and originality. Reviewers are asked to provide constructive feedback and recommendations to authors, and to evaluate the manuscripts based on criteria such as scientific merit, research methodology, theoretical and empirical contributions, and clarity of writing.

The editorial team makes the final decision on whether to accept or reject a manuscript, taking into account the reviewers' comments and the authors' responses. We aim to provide authors with a timely and constructive review process, and to promote a culture of fairness, transparency, and academic integrity in all our editorial practices.

Double Blind Review Policy

All papers submitted to IJCBL undergo various steps of rigorous double blind review process by which both reviewer’s and author’s identity is not disclosed to each other in order to ensure independent review and avoid any potential conflict of interests.

Duration of Review and Publication


In order to meet growing requirement by authors for an efficient review and publication, the journal has taken appropriate measures to speed up the process yet without compromising on the quality of publication. First step is desk review whereby a paper is screened by the chief editor himself and/or assigned to editorial board. This normally takes 15-20 days after submission of the paper in order to check similarity score, appropriateness of the study with journal scope and objectives. Email is sent to the corresponding author regarding decision of this initial screening usually within a month. After a paper goes through initial screening successfully, the paper undergoes review process by the peers, in second step, by which it is sent to two reviewers who are experienced academics in the area of research the paper focuses on. These reviewers make comments on originality, contribution, appropriateness of flow of discussion and references cited in the study. After this step, review reports are sent to all authors of the paper with a letter of acceptance conditioned to fulfilment of revisions in due time or rejection/excuse. This step usually takes another 30-45 days. The third step is about sending revised copy to the copy editors who look at proofreading and editing of the paper and their report is sent to the corresponding author as well. Authors are requested to submit the proofread and edited copy of the paper within 1-3 weeks after which paper is sent for production. Print copy is sent to corresponding author on request after publication. The journal has introduced early online production system by which the advance copy of paper is published and available online before the hard copy publication.




Editorial Role in the Review Process and Conflict of Interest Policy

To maintain rigor and independence of review process, the papers are sent to well established scholars in the relevant field. The reviewers are different from the editorial board members. The role of editorial board members is to recommend the potential reviewers for the papers and manage the review process assigned by the managing editor.

In order to avoid conflict of interest, when papers are received from any of the editorial members, the chief editor assigns such paper to alternate editorial member to manage the review and publication process in order to maintain independence and neutrality.




ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED, Pakistan is the publisher of IJCBL and assumes responsibility of all processes and activities necessary for print and online publishing of the content copy sent by the editorial board. ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED, Pakistan affirms to NO INTERVENTION policy in the editorial process and activities thereof.




Job Description (Terms of Reference) of the Editor in Chief
Aside from providing prestige, the role of the journal’s editorial board is to advise and support the editor.
Functions may include:

  • To serve as Patron of the journal’s editorial board contributing to journal’s vision, mission and scope.
  • To review the journal’s various policies to make those at par with international standards.
  • To conduct necessary editorial training for the editorial members to enable them carry out their editorial tasks.
  • To guide the editorial board in achieving higher indexing and abstracting at various national and international agencies.
  • To facilitate managing editor in attracting editorial members in line with the journal’s vision, mission and scope.
  • To provide necessary guidelines to managing editor in carrying out its responsibilities.


Job Description of the Editorial Board
Aside from providing prestige, the role of the editorial board is to advise and support the editor.
Functions may include:
• Identifying new topics for commissioning special issues and advising on direction for the journal—giving feedback on past issues and making suggestions for both subject matter and potential authors.
• Provide content by writing articles and occasional editorials reviews
• Approaching potential contributors
• Help to identify and suggest reviewers with expertise in the relevant area of a research paper and/or provide second opinions on papers (i.e. where there is a conflict between reviewers)
• To ensure the implementation of ethical guidelines envisaged by Committee on Publication Ethics (COPE).
• To identify and resolve conflict of interest using journal’s policy thereof.
• Identify appropriate conferences for editors to attend
• Endorse the journal to authors, readers and subscribers and encourage colleagues to submit their best work.
• To handle complaints/grievances by authors, reviewers or any other external and internal party.






The IJCBL follows ethical guidelines by Committee on Publication Ethics (COPE). Both the publisher and the editorial board of IJCBL affirm to comply with and ensure ethical considerations in submission, review, conflict of interest, disclosure and publication process as underlined by COPE declaration on publication ethics and conflict of interest.




In addition, the IJCBL also follows ethical guidelines suggested by Higher Education Commission Pakistan (HEC) which are considered as necessary benchmark for quality assurance of journals in the category of social and behavioral sciences. The links of COPE’s ethical guidelines and HEC’s ethical guidelines are mentioned below for the information of editorial, reviewers and authors.





  • International Journal of Contemporary Business Literature (IJCBL) is committed to advance original work of scholarship and strictly NO tolerance for plagiarism.
  • It is the author(s) responsibility to ascertain that s/he has submitted an entirely original work, giving due credit, by virtue of proper citations, to the works and/or words of others where they are used.
  • Plagiarism in all its forms constitutes unethical publishing behavior and is not acceptable.
  • Material quoted verbatim from the author(s) previously published work or other sources must be placed in quotation marks.
  • In line with the Higher Education Commission of Pakistan policy and in conformity with the international publishing standard for academic writing, the submitted manuscript found to have a similarity index of more than 20% will either be rejected or left at the discretion of the editor for purposes of a conditional acceptance.
  • Authors can submit manuscript previously published in abstracted form, e.g. in the proceedings of an annual meeting, or in a periodical with limited circulation and availability e.g. reports by government agencies or university departments.
  • In case the research paper is part of the research thesis, the author shall make explicit statement to the managing editor at the time of submission that the work is from a research thesis along with other details. However, the thesis shall not be formally published in book form by any academic publisher.
  • In case that the paper has been published in the full paper proceedings of a conference or other meeting, the similarity of paper submitted for journal publication with its previous version must not be more than 40%. The author will be required to mention such case to the managing editor during the submission process.




To maintain academic independence of IJCBL, the editorial board has decided to charge NO FEE for submission and publication of articles (No Article Processing Charges). The journal is independently and voluntarily managed by the editorial board whose members are academic staff from renowned institutions. 



IJCBL is committed to protecting the privacy of its users and contributors. Any personal information provided to us by users, such as names, email addresses, affiliations, and other contact details, will be kept confidential and used only for the purposes of managing the journal and communicating with authors, reviewers, and other stakeholders.

IJCBL will not share personal information with any third parties except as required by law or necessary to carry out the journal's functions, such as communicating with reviewers or editors. We may also use aggregated or anonymised data for research or statistical purposes.

IJCBL use appropriate security measures to protect personal information from unauthorised access, disclosure, alteration, or destruction. IJCBL will store personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law.

Users and contributors have the right to access and correct their personal information and to request that it be deleted. To do so, please get in touch with the IJCBL's editorial office.

By using IJCBL, users and contributors’ consent to the collection, use, and storage of their personal information as described in this privacy policy. IJCBL may update this policy from time to time, and any changes will be posted on the journal's website.




For publishing in IJCBL, authors are required to sign an agreement form in OJS system upon submission, affirming that the manuscript is original, has not been previously published, and is not under consideration for publication elsewhere. The agreement also outlines copyright policies and author responsibilities.



Paper Submission Deadline: IJCBL accept manuscript submission anytime in the whole year.

Review of Articles: After acceptance of manuscript at editor desk, IJCBL peer review typically takes 6-7 months from the date of submission.

Acceptance of Articles: Authors will be notified of acceptance/rejection within 6-7 months of submission.

Publication of Articles: Accepted articles are published in the next available issue following acceptance. IJCBL publishes one issue in December every year.




The steps involved from the date of receipt of a research article to its publication in IJCBL encompass a structured workflow aimed at ensuring thorough evaluation, rigorous peer review, and timely dissemination of high-quality scholarly content. Upon receipt of a manuscript, the following steps are typically followed.

Initial Screening: Upon submission, the manuscript undergoes an initial screening process to ensure compliance with the journal's submission guidelines and formatting requirements. This step may involve a review of the manuscript's structure, language, and adherence to ethical standards.

Editorial Assessment: The editor-in-chief or handling editor assesses the suitability of the manuscript for peer review based on its relevance to the journal's scope, originality, and overall quality. Manuscripts that meet the journal's criteria proceed to the peer review stage.

Peer Review: The manuscript is assigned to external experts in the field for peer review. The peer review process is typically double-blind, ensuring anonymity for both authors and reviewers. Reviewers evaluate the manuscript's scientific validity, methodology, significance, originality, and clarity and provide constructive feedback to the authors.

Editorial Decision: Based on the feedback from reviewers, the handling editor makes an editorial decision regarding the manuscript. This decision may include acceptance, minor revisions, major revisions, or rejection. Authors are promptly notified of the decision and, if revisions are required, provided with detailed instructions for addressing reviewer comments.

Revision and Resubmission: If revisions are requested, authors revise the manuscript in accordance with reviewer feedback and submit the revised version along with a response letter detailing the changes made. The revised manuscript undergoes further evaluation by the handling editor and reviewers.

Final Acceptance: Upon satisfactory completion of the revision process, the manuscript is accepted for publication. Authors are informed of the final acceptance decision and provided with instructions for preparing the manuscript for publication, including formatting requirements and copyright transfer agreements.

Copyediting and Proofreading: The accepted manuscript undergoes copyediting and proofreading to ensure clarity, accuracy, and adherence to journal style guidelines. Any necessary corrections or clarifications are communicated to the authors for approval.

Typesetting and Layout: The formatted manuscript is typeset and prepared for publication, including the layout of text, figures, tables, and supplementary materials. The final proofs are reviewed by the authors for accuracy before publication.

Online Publication: The finalized manuscript is published online on the journal's website as part of the next available issue.

Indexing and Archiving: The published article is indexed in academic databases and repositories, ensuring its visibility and accessibility to researchers worldwide. Additionally, the article is archived for long-term preservation and future reference.




To publish in IJCBL, all authors are required to disclose any potential conflicts of interest that may influence the interpretation of their research findings or recommendations. Conflicts of interest include financial interests, affiliations, or personal relationships that could bias the work.



To publish in IJCBL, all authors must have made substantial contributions to the research presented in the manuscript and agree to be listed as authors. Authors are responsible for obtaining consent from all individuals named in the manuscript, including co-authors and participants.




In cases of errors or misconduct, IJCBL follows established protocols for issuing corrections or retractions. Corrections are published promptly to rectify errors, while retractions are reserved for serious ethical violations or irreproducible findings.



To meet its financial needs to run the journal smoothly, IJCBL has relied to frame its unique business model which is based on volunteer admin staff and editorial board. Admin staff may also comprise of PhD scholars who render their services without any fixed salary.



To ensure customer centricity, implementation of ethical guidelines and ensure transparency of editorial and publishing process, the editorial board and IJCBL, ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED have taken appropriate measures. In order to ensure that complaints and grievances by authors, reviewers, editorial or any external and internal body are resolved in a transparent manner, two members of the editorial board are nominated to be part of Complaint/Grievances Committee who can be contacted for any complaints or concerns related to submission, review, conflict of interest and publication process. This committee is responsible to acknowledge all such complaints by email and setup the hearing and resolve of the issue within 30-45 days of receipt of the complaint.


Dr. Imran Yousaf

Wenzhou-Kean University, Zhejiang, China


Dr. Ali Ahsan

Torrens University Australia




This work is licensed & copyrighted under a Creative Commons Attribution Non-Commercial 4.0 International License.


The editorial board of IJCBL shares common vision with ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED Pakistan in providing unrestricted access to knowledge and education for all and thereby follows OPEN ACCESS POLICY to showcase its content. IJCBL follows open access copyright and licensing policy on the principle that making research freely available to the public supports a greater global exchange of knowledge.


ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED and IJCBL adhere to Creative Commons Attribution Non-Commercial 4.0 International License. The authors submitting and publishing in IJCBL agree to the copyright policy under creative common license 4.0 (Creative Commons Attribution Non-Commercial 4.0 International License). Under this license, the authors published in IJCBL retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of JBSE are required to cite author(s) and publisher in their work. Articles of IJCBL can be read and shared for non-commercial purposes under the following conditions:


  • BY: Attribution must be given to the original source (Attribution)
  • NC: Works may not be used for commercial purposes (Non-commercial)






ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED and IJCBL is a ‘green’ publisher, as we allow self-archiving of accepted and published papers through open access policy before and after the publication of a paper in IJCBL. Authors retain the copyright of their scholarly work and can archive pre-print and post-print or publisher’s version/PDF to personal or institutional repositories or libraries anytime without requiring permission from the journal or publisher.


Authors of published articles in IJCBL are entitled to deposit their accepted manuscript or the version of record (published papers) in institutional and/or centrally organized repositories and can make this publicly available immediately upon acceptance and publication, provided that the journal and ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED are attributed as the original place of publication and that correct citation details are given.


Upon acceptance of paper by the journal, the authors acknowledge while making their article publicly available that the article has been accepted for publication as follows:

This article has been accepted for publication in [International Journal of Contemporary Business Literature] Published by ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED.


Authors can also make their published article publicly available immediately after publication without requiring any permission to different repositories, libraries or personal websites provided that they also deposit the URL of their published article, in addition to the PDF version by correctly citing the journal name and ASIAN ACADEMY OF BUSINESS AND SOCIAL SCIENCE RESEARCH (PRIVATE) LIMITED, Pakistan as publisher along with other citation details.




Dr. Waseem Ul Hameed

Institute of Business Management and Administrative Sciences (IBMAS), The Islamia University of Bahawalpur (IUB), Pakistan

Managing Editor: 

Dr. Hanita Kadir Shahar

School of Economics, Finance & Banking (SEFB), Universiti Utara Malaysia (UUM), Malaysia


Dr. Muhammad Nawaz

Department of Business Administration, Iqra University, Karachi


Associate Editors:


Dr. Hisham Bin Mohammad

School of Economics, Finance & Banking (SEFB), Universiti Utara Malaysia (UUM), Malaysia


Dr. Imran Yousaf

Wenzhou-Kean University, Zhejiang, China


Dr. Ali Ahsan

Torrens University Australia



Prof. Dr. Hafiz Zafar Ahmad

Hailey College of Commerce, Lahore, Pakistan


Associate Prof. Dr. Syed Muhammad Javed Iqbal

Institute of Business Management and Administrative Sciences (IBMAS), The Islamia University of Bahawalpur (IUB), Pakistan



Dr. Muhammad Farhan Basheer





Dr. Muhammad Nawaz

Editor- International Journal of Contemporary Business Literature (IJCBL)

Department of Business Administration, Iqra University, Karachi