Product Promotion: A Role of Human Resource Management, Corporate Social Responsibility, and Marketing Planning

Abstract

This research examined the influence of Human Resource Management (HRM), Corporate Social Responsibility (CSR), and Marketing Planning on Product Promotion, with a specific focus on Human Resource Managers in Pakistan. A thorough investigation was carried out, specifically focusing on Human Resource Managers from several sectors in Pakistan. The research approach incorporated structured questionnaires that utilised Likert scales to evaluate the perceived impact of HRM practices, CSR activities, and Marketing Planning on Product Promotion. The study showed a strong and positive connection between effective HRM strategies, proactive CSR activities, well-developed Marketing Planning, and successful Product Promotion among the Human Resource Managers who were surveyed. The findings revealed that organisations that implemented integrated strategies in these domains tended to observe increased product visibility and promotion. Our study highlights the crucial significance of Human Resource Management, Corporate Social Responsibility, and Marketing Planning in promoting Product Promotion. These insights enhance our understanding of how organisational strategies and product promotion outcomes interact, providing useful implications for practitioners and future research.