A Customer Oriented Approach of Financial Decision Making in Pakistan

Abstract

This research was designed to measure the structural relationship between external hedging, internal hedging, financial risk management, and effective financial decisions. A Likert scale questionnaire was used for data collection. Smart PLS 3 was used for findings of measurement model assessment and structural model assessment. The analysis of data confirmed the relationship between external hedging, internal hedging, financial risk management, and effective financial decisions was significantly accepted. The contribution of this research provide significant insight into the knowledge which is necessary to address the literature gaps. The findings of this research would be helpful to improve the financial decision making of the public.