Green Transformational Leadership and Employee’s Green Creative Behavior: A Moderated Mediation Analysis

Abstract

The present research devises an indispensable framework to examine how and when creative behavior green can be inculcated in employees by underpinning social learning theory. Accordingly, this research examines the impact of green transformational leadership on green psychological climate that eventually translate into green creative behavior. The scope of this research is further widened by considering green moral identity as a contingency factor. In the current study, we use a quantitative research design with a deductive theory development approach since it has a post-positivist point of view. This study used a single-method quantitative design that employed a time-lagged design to collect data through a survey strategy. The data is collected from the School Education Department Punjab, Pakistan from 365 teachers/respondents. Smart PLS is employed in the present research for analysis. It is noted that there is a positive direct and indirect correlation between green transformational leadership, a green psychological climate, and green creative behavior. This highlights the significance of green transformational leadership in fostering green creative behaviors by fostering a green moral identity in their followers. The cultivation of green moral identity may increase the effectiveness of green transformational leadership in helping followers develop green creative behavior, as evidenced by the strong positive moderating effect of green moral identity on the relationship between green transformational leadership and green psychological climate. This research has important implications for institutes as individuals’ efforts to foster green creative behavior through the development of green moral identity among followers and the culmination of a green psychological climate in the organization.