A Structural Relationship between Investment Behavior and Mutual Funds in Pakistan

Abstract

The research was conducted to analyze the mediating role of mutual funds between attitude towards investment, subjective norm, perceived behavior control and investment behavior in Pakistan. A self-administered questionnaire was survey for quantitative data collection. Partial least square – structural equation model was used for the findings of research. Statistical analysis was performed, and the study found that mutual findings significantly mediates between attitude towards investment and investment behavior. Secondly, it was found that mutual findings significantly mediates between subjective norms and investment behavior. Finally, the research found that mutual findings significantly mediates between perceived behavior control and investment behavior. The theoretical and practical significance of the study are also highlighted.