Navigating Artificial Intelligence and Project Success: Insights from Information Technology Sector in Pakistan

Abstract

The basic objective of this research is to empirically examine the moderating effect of work environment on the relationship between organizational citizenship behavior, employee empowerment and project success of IT projects in the public and private organizations of Rawalpindi-Islamabad, Pakistan. The research was cross-sectional with a deductive approach; and data collection was done through survey. The research has been based on the target population related to information technology (IT) projects in public and private sector from the twin cities of Rawalpindi and Islamabad, Pakistan. PLS-SEM was employed to examine the data. This study suggests that employees’ OCB and employees’ empowerment (EE) would impact positively on project success given a conducive and healthy environment at workplace. However, the work environment (WE) negatively moderates both the relationships. The behavior of employees plays a vital role in the outcome of any project. This study stipulates that chances of project success (PS) get amplified when employees possess organizational citizenship behavior (OCB) and are appropriately empowered under a set of favorable work environment (WE). While contributory factors of project success related to leadership, management and technical facets have been elaborately studied previously, the relationship of employees’ behavior and their empowerment with project success has scarcely been tested. The findings of this research have theoretical and practical significance and are likely to assist the IT project managers in motivating and empowering their employees and managing the work environment befittingly.