Green HRM and Green Innovations: A Mediated Moderation Analysis

Abstract

Examining the effects of Green Human Resource (GHRM) practices is the aim of this study. The hotel sector in Punjab, Pakistan is implementing environmentally friendly innovations. This research looks at the connection between environmental consciousness and its moderating effects, green creativity, and how it mediates between the two. In light of the increasing global focus on sustainability, it is essential for the hospitality companies, especially in developing nation such as Pakistan, to comprehend how GHRM may foster innovation in ecologically responsible manners. This study applied a quantitative research approach, collecting data through survey-based questionnaires administered to hotel personnel. This research examines the impact of GHRM on Green creativity and innovation in hotel business. This study investigates how GHRM procedures, including recruitment, training, and performance management, cultivate green creativity among employees, thereby propelling the advancement of green innovations in hotel industry operations. The results indicate that GHRM is essential in fostering environmentally sustainable concepts and behaviors by improving employee’s environmental consciousness and problem-solving skills. The research indicates that incorporation of green HR practices fosters more sustainable and innovative solutions in hotel management. This study offers significant insights for hotel managers and policymakers aiming to integrate sustainability into their human resource strategy, so promoting enduring environmental and business success. Within Punjab, the study population consists of hotels of diverse sizes and classification assessments. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for the purpose of examining the facts and determining the linked variables, findings from this study contribute to theory and practice by providing proof that Green HRM practices, when coupled with environmental perception, can inspire creative innovation. The results are anticipated to provide actionable insights for managers at hotels, policymakers, and stakeholders aiming to improve sustainable practices in the tourism industry, in accordance with worldwide environmental objectives and national preference in Pakistan