Impact of Hospitality Management and Corporate Social Responsibility on Tourism Promotion

Abstract

This study explored the complex dynamics of the Thailand Tourism Industry, analysing the interaction between Hospitality Management, Corporate Social Responsibility (CSR), Leadership Quality as a mediator, and the resulting influence on Tourism Promotion. The goal was to distinguish the subtle connections between these factors. The study sought to examine the impact of Hospitality Management and CSR on the promotion of tourism, specifically focusing on the mediating effect of Leadership Quality. Data was gathered from managers in the Thailand Tourism Industry through the use of a well-organized questionnaire. The sample consisted of experienced people with substantial expertise in the industry. The findings indicate a strong positive association between Hospitality Management, CSR, Leadership Quality, and Tourism Promotion. The importance of Leadership Quality has been identified as a key factor in enhancing the impact of Hospitality Management and CSR on the promotion of tourism. Ultimately, the study confirms that effective leadership quality plays a crucial role in boosting the influence of hospitality management and CSR on promoting tourism within the Thailand tourism industry.